A Four Quadrant Picture is a marketing term used to describe a film targeted to all audience quadrants: men over 25, men under 25, women over 25, women under 25.
Usage In the movie business, and it is most definitely a business, everyone is looking to maximize the audience for their picture. A four-quadrant picture is that magical type of film that attracts parents and kids, men and women, and brings in huge amounts of revenue on opening weekend. In the term “four-quadrant,” the quadrants refer to gender (male and female) and age (under 25 and over 25).
For most studios, the goal is to get enough details to line up so that they have broad-based, family-friendly appeal in designing a blockbuster or four-quadrant film. An important aspect of getting that appeal is the ratings system. An 18 Rating can be the kiss of death for a studio trying to market a film featuring pre-teen characters. A lowering from PG-13 to PG can mean millions more in revenue as parents feel more comfortable bringing young children to a given film like Evan Almighty.
Examples
One of the most famous four-quadrant, blockbuster films is Star Wars and all of its sequels. Jaws is another landmark blockbuster film. Other more current examples include Night at the Museum, Journey to the Center of the Earth, Shrek (1-3), Spiderman (1-3), Pirates of the Caribbean (1-3), andWall-E. Implications
Another interesting by-product of the rise of four-quadrant films in the industry is cross marketing. Those films often are associated with toys and other products that both advertise the film and bring in revenue on their own. In addition, four-quadrant films are powerful vehicles for product placement advertisers looking to show their wares to the largest audience possible.
On the down side, many wonder how much effort is placed on credible, engaging story lines as opposed to marketing opportunities in these behemoth cinematic endeavors.
Above the Line 'Above The Line' is a type of advertising through media such as television, cinema, radio, print, web banners and web search engines to promote brands. This type of communication is conventional in nature and is considered impersonal to customers.
Below the Line 'Below The Line' is efficient and cost-effective for targeting a limited and specific group. This can take the form of tie in's with other products and companies.
Ronan Burley Waterloo Road Character Ronan is the person that goes against most of teenage stereotyping, he is a young entrepreneur that is obsessed with money and will do anything for his fiancee Vicki. Ways in which is stereotyped to a teenager is his cheeky talk back attitude where he believes that he is tha man in charge and not the teachers, he is popular and is slightly chavvy. He is slightly old fashioned as once he found the girl for him he proposed and didnt delay in telling everyone that she was his, when in modern times they would have stayed together and waited until a later date till they where engaged and then married. Apart from the typical teenager stereotypes he goes against most other things. He sees himself as a young Lord Sugar and believes that he can be the next big thing, which most people dounbt which only drives him further and further forward, which in a way has made him more mature and more adult like. This is what makes him different next to the other teenagers at Waterloo Road.
This clip shows how young people are dependant on the older and wiser generation it shows Arthur and Merrlin asking him for his knowledge and his wisdom to help defeat the spirits of the Other World. This clip also goes with the stereotypes of old people, he is old, grey haired, frail and has wisdom that none other has. He is the stereotype of an old person. He uses his knowledge in a way that no body else can and that is what makes Guis a traditional stereotyped old man.
