‘Successful media products depend as much upon marketing and distribution to a specific audience as they do upon production practices.’

Inception Essay

How is gender shown in the clip Mistresses?

How is Gender Shown in the Clip Mistresses

Class and Status in Merlin

Merlin

Arthur and Gwen

Class and Status

They use non-diegetic sound to introduce the clip which then dies out to give diegetic sound of a conversation of the two people. Apart from that there is no other sound in the clip.  

The house is simply furnished with a wooden table a fireplace in the corner, a curtain as a way of a wall. It is simple as she is poor and is a servant girl and cant afford anything fancy. Considering she is poor she wears lots of colours, whilst the Prince wears the simple colours. It is almost like she is rich and he is poor. The rose on the table is a symbol of love in its most simpliest form and that is what is shown between them. 

The editing used uses a mid pace cut action to keep track of the conversation and what is happening in the scene.

The first shot is of the rose, it then pans up to see Gwen walking through the door, it then panns across to see arthur in the background.

Walt Disney Productions

Walt Disney on Prezi

Status and Class

This clip shows the clear divide between different status and class.

Harry Gregson is poor, it is shown by him walking in the forest to his home which is nothing more than a hut inbetween some old but sturdy trees, with nothing but a pair of cut off trousers and a shirt and a flat cap. The colours are greys and browns which indicates the lack of money to wash and to but more colourful clothes. He has no boots on his feet as he recieves his first pair for his 10th birthday which is the day the clip is starting on. They are a solid pair of boots that indicate the high amount of money they might have cost him. However they are all scuffed and worn showing that they may be second hand or taken from someone who died or doesnt fit them anymore. Although he is 10 the father appears to not have been around much which shows that Harry is infact the man of the house and the breadwinner meaning he has to go out and get money for food by working or foraging in the forest for some food.

Whereas Edmund Carter is what appears to be an upper class citizen, the link between these two starts with the shot of Edmund walking around the estate and passing an open window which is where Harry is sleeping. This shot only shows the boots and his cane, showing us that he is a higher class than Harry both by the appearance of a cane and the quality of his leather boots next to Harry's own hand-me-downs. Edmond is also wearing beiges and browns to show the wealth that he has and the social stautus to be at such a place and fit in. Another difference appears in the shot where there is a low angle shot looking up at Edmond like we are seeing him from the floor; giving us the appearance that he is actually really powerful. However later on in the clip Edmond then appears to be working class by the appearance of a Lady of a Manour. It appears that he is working for this Lady to set up parties and do tasks for her and also getting paid well for doing this. 

The Lady of the House is a lady of lesuire and luxury. She is wearing an expensive wig and wearing expensive clothes of grey and white. It looks alot different to teh apearance of Harry, as she is wearing a pristine grey that shows no dirt od marks at all. She is there to give orders to the estate manager, who happens to be Edmond. It is then Edmond that hired Harry to convey meassages to the work people that are working for him. 

Ethnicty in TV Dramas

Ethnicity in Tv Dramas

The Street representation

How is Disability Represented in the Street

Flow Chart on film development

Flow Chart on Film Delevopment

Four Quadrants

A Four Quadrant Picture is a marketing term used to describe a film targeted to all audience quadrants: men over 25, men under 25, women over 25, women under 25.


Usage
In the movie business, and it is most definitely a business, everyone is looking to maximize the audience for their picture. A four-quadrant picture is that magical type of film that attracts parents and kids, men and women, and brings in huge amounts of revenue on opening weekend. In the term “four-quadrant,” the quadrants refer to gender (male and female) and age (under 25 and over 25).


For most studios, the goal is to get enough details to line up so that they have broad-based, family-friendly appeal in designing a blockbuster or four-quadrant film. An important aspect of getting that appeal is the ratings system. An 18 Rating can be the kiss of death for a studio trying to market a film featuring pre-teen characters. A lowering from PG-13 to PG can mean millions more in revenue as parents feel more comfortable bringing young children to a given film like Evan Almighty.



Examples

One of the most famous four-quadrant, blockbuster films is Star Wars and all of its sequels. Jaws is another landmark blockbuster film. Other more current examples include Night at the Museum, Journey to the Center of the Earth, Shrek (1-3), Spiderman (1-3), Pirates of the Caribbean (1-3), andWall-E.

         

 Implications

Another interesting by-product of the rise of four-quadrant films in the industry is cross marketing. Those films often are associated with toys and other products that both advertise the film and bring in revenue on their own. In addition, four-quadrant films are powerful vehicles for product placement advertisers looking to show their wares to the largest audience possible.


On the down side, many wonder how much effort is placed on credible, engaging story lines as opposed to marketing opportunities in these behemoth cinematic endeavors.

Above the Line and Below the Line Advertising

Above the Line
'Above The Line' is a type of advertising through media such as television, cinema, radio, print, web banners and web search engines to promote brands. This type of communication is conventional in nature and is considered impersonal to customers.


Below the Line
'Below The Line' is efficient and cost-effective for targeting a limited and specific group. This can take the form of tie in's with other products and companies.

Attack the Block Presentation

Attack The Block Review on Prezi

Disability in TV Drama

This clip shows two disabilities mental and physical. House has a limp which is physical, but he also suffers from hallucinations which is mental.

Waterloo Road stereotype

Ronan Burley Waterloo Road Character
Ronan is the person that goes against most of teenage stereotyping, he is a young entrepreneur that is obsessed with money and will do anything for his fiancee Vicki. Ways in which is stereotyped to a teenager is his cheeky talk back attitude where he believes that he is tha man in charge and not the teachers, he is popular and is slightly chavvy.
He is slightly old fashioned as once he found the girl for him he proposed and didnt delay in telling everyone that she was his, when in modern times they would have stayed together and waited until a later date till they where engaged and then married. Apart from the typical teenager stereotypes he goes against most other things. He sees himself as a young Lord Sugar and believes that he can be the next big thing, which most people dounbt which only drives him further and further forward, which in a way has made him more mature and more adult like. This is what makes him different next to the other teenagers at Waterloo Road.

Stereotyping old people

This clip shows how young people are dependant on the older and wiser generation it shows Arthur and Merrlin asking him for his knowledge and his wisdom to help defeat the spirits of the Other World. This clip also goes with the stereotypes of old people, he is old, grey haired, frail and has wisdom that none other has. He is the stereotype of an old person. He uses his knowledge in a way that no body else can and that is what makes Guis a traditional stereotyped old man.

Christopher Nolan

Christopher Nolan on Prezi

Christopher Nolan Summary
Christopher Nolan uses many of the same ators and actresses through all of his movies like Michael Caine, he also uses the same technical team to help him create his work like his wife Emma Nolan and brother Jonathan Nolan. This means he can keep a theme through all of his other films and show a style that he has spent years building up.
At the start of the film he always shows the actors hands; then he shows the main characters at the beginning of the film talking about what is about to come in the film, giving you an idea of what to find in the film. He also shows some of the previous film in his movie to link them together even if they arent linked. He creates movies for all people as this will give him more publicity and finances and allow him to do another film.  

Audience and Institution

Audience and Institution

Different types of people watch different types of programmes, thats why there are so many different genres to choose from. We will overlap on some programs like the news, reality tv shows, soap operas, charity shows (children in need), and sports events (Rugby World Cup).

I watch the tv, films, listen to music and read magazines, using many different methods such as:
- TV
- IPod
- Laptop
- Radio
- Facebook
- Magazines
- Cinema
- Posters
- Youtube
- Blogs
- Websites


I also hear about programmes and music that I have missed by word of mouth, facebook, text, phone call and msn.


When it comes to watching the tv, films, listening to music and reading magazines i say it is a 50/50 split. Me and my parents like to watch the same type of programmes and films and I read magazines and listen to music and watch films with friends, but I also do all of that on my own as well so overall it is about a 50/50 split.

Majorie Ferguson- Adverts

Marjorie Ferguson- Adverts
Seductive
This clip shows romantic, sexual and seductive in one clip.



Invitational
This clip is in a music video by the spice girls and shows of the invitational look well.




Super Smiler
This shows the hair dye advert as a super smiler gaze. It draws you in as she is always smiling.

Marjorie Ferguson

Marjorie Ferguson- The Male Gaze- Pictures


The chocolate box

Half/full smile, lips together/slightly parted with teeth barely visible. Face turned towards camera or else full face. The picture norally show the full or 3/4 of the face.

Invitational
The emphasis is on the eyes and the mouth is shut with a hint of a smile. The head is usually to one side or looking back at the camera.

Super Smiler
A picture of a full face with a wide, toothy smile. The head is either thrust forward or chin thrown back, the hair is usually wind blown.

Romantic or sexual
this type of picture usually shows a man and a woman in the shot. It is dreamy and heavy lidded, whilst being overly sexual.

Trevor Millum- Pictures

Seductive

It is similar to cool look, the eyes are level and wide. The expression is less reserved but it is still self confident, the picture is milser than the romantic look.

Carefree

The person is usually active, healthy, vibrant, outdoor type of guy; usually smiling into the camera.

 Practical

They are usually concentrating, prepared for what they are doing, mouth closed, their eyes are not directed at the camera. Sometimes a slight frown.

 
Comic

This gaze is a delibrately ridiculous face and often over exaggerated. They are usually acting the fool and pulling faces.

Catalogue

The catologue look is a articicial look, almost as if they are a dummy or wax model. they are most usually have their eyes open wide and a smile. the looks are often vacant and there appears to be no personality there.

Strereotyping teenagers

Stereotyping Teenagers

Teenagers can be stereotyped into many different catergories from the chav to the slut. But this is all how the media represents us. Not all teenagers go out every night drink, take drugs, smoke and have sex. Some teenagers are the complete opposite, some teenagers are in between. We are all stereotyped by the media and that puts a bad impression on to us as a teenager. We are generally spilt into two catergories, the thug who smokes drinks and commits crimes for a job and a life. The media shows these guys as peope who will sit on the corner of a street and smoke. The media shows them as people with asbos. Like in Eastenders, we teenagers are shown as someone who is a criminal and always going out and getting drunk. This is perhaps 10% of all teenagers and it doesnt account for the other 90% of teenagers out there, who dont go out and cause havoc. We are also stereotyped into the slut, a player, someone who sleeps around and doesnt care what happens to the person the next day. These people are the people who you see dressed in a low cut top, ass on show to the world. They are the teenagers who welcome the gaze of a greasy middle aged guy leering over them. These people are the people who become parents at 16-17 years old. For women they are also stereotyped blonde and dumb. This goes against what we as teenagers are. Most of us a dont smoke, drink, do drugs, commit crimes or have sex everynight, but the few that do put us in a bad place in the few of others.                   

A mans gaze Laura Mulvey Theory

A Mans Gaze Laura Mulvey Theory

Laura Mulvey's theory is that in photos and videos, certain directors and photographers take photos of women and what men want to see of women. This has proved to be a boost in many tv shows like Countdown. Once a tedious show, with Carol Vorderman presenting letters and numbers to contestants to a young, beautiful woman that is respectfully dressed; yet there is still no changes to viewer ratings. However when the producers decided to make her skirt shorter by about 5 inches and show a bit of chest and the ratings go higher than they have been in a long while. 

This is shown in the picture of the male model, although it is to advertise male clothing it is there to please the women. They have used a mid shot to show all of the details on him, his tattoo on his abdomen, his chain around his neck, and the drops of water on his arms. The frame shows his whole of his torso, shoulders, head and also the top part of his legs. This is to appeal to the women looking at this magazine. They havent cut it down to just his torso as they are trying to sell underwear and therefore must be able to see his underwear in the shot. If they had cut it so that it was just his torso and top part of his legs, it would not have the same appeal as his eyes draw you into the picture and almost traps you into the picture. This is a clever shot as it makes you feel as if he is looking directly at you but looking down at the same time (showing protectiveness) and that this picture is for you and you alone. This goes against Paul Messaris theory of not looking into the camera which is used in the photos of the women. This image shows us what we want in a guy, serious, strong and protective. His facial expression is plain, yet serious which pulls you in even more. The mise-en-scene shows the model, the brand across the middle of the picture and on the underwear, a pole across the top of the picture which he holds onto, and the chain around his neck. The bar across the picture, which he holds onto, shows of the muscles in his arm and draws you along the lines of the muscles and down to his chest where it then shows off his muscles there.

Women can become enpowered in this picture as it makes us feel as if we have the right to choose what we do. It makes us feel like we are on a level and one above all at the same time, it is a hidden power and message in what we feel. This type of image can be negative as it makes people see what they want to see. A women will look at the man and see strong, protective and serious. Whilst a man would look at a women model and feel powerful and protective. It is all about how we as a person view the model and what we feel which determines the success of the image, but the idea of using models to advertise to the opposite sex is a good idea, as long as it doesnt put the models into a bad place in how we percieve them.

Camera Angles

There are many different camera angles that directors need to take into account when they make movies that they want to succeed. The basic shots are:

Mid Shot- A shot of the torso, shoulders and head.

Close Up Shot- A shot of the head and shoulders.




Long Shot- Showing the whole of the body and surrondings.


Over The Shoulder Shot- Showing people talking but showing the shoulder and back of the head of one person.


High Angle Shot- A shot from a height to the person and an object. 




Low Angle Shot- A shot from below the person or object

How is Lester Burnham represented?

How is Lester Burnham represented?

Lester Burnham is a 42 year old male with a wife and a daughter. He works in sales whilst his wife works in real estate. From the outside they seem like a normal happy family.
The mise-en-scene of his work shows him trapped; he has a box for an office, on his computer screen it shows lists of numbers, this shows him in trapped in what work he does. After 14 years working there he is still in the same office that he was in when he started working there. This shows that he has no ambition. His house shows nothing about him; it shows his controlling wife and what she is, feminine. He has no power in the house and this also is shown in the scenes in the car. In the car he sits in the back, whilst his wife and daughter sit in the front. This shows that the women rule the household and that he must do as they wish. He is shown to be quite lazy as he falls asleep whilst his wife drives the car and drops him off at work and their daughter at school. When he goes to the school to see his daughter at a game, he instantly goes back to his teenage years. He trips over and looks awkward and embarrassed, and then starts fantasising about his daughters cheerleading school friend. It is him as a teenager all over again.
The camera angles also tell a lot about him. The birds eye view shot or the high angle shot shows how even when he is alone we, as a viewer are dominating over him. Here you can also see all of his emotions on his face; it makes him vulnerable whilst being filmed in this way. The mid-shot is shown in context, it shows his torso and head and it is the shot that we can read off his behaviour and actions as well as his emotions of embarrassment and awkwardness.
Lester Burnham is the narrator to this story. This means that the film is slightly biased towards him, and creates sympathy towards him. Apart from the dialogue of the other characters there is also music. The music is soft, gentle, piano music; it is elevator music, so it is very monotonous. This music also shows him, as he is monotonous and boring like the music.
Although, at a first glance Lester Burnham is an ordinary man with a wife and daughter; looking at the mise-en-scene, camera angles and sound Lester Burnham is shown in a very different light of a boring, monotonous and depressed middle aged man.

The representation of a man

The Representation of a Man

At a first glance you think tramp, beggar, some old pensioner living on the street. His darned trousers show his age and the fact they are too short suggests that they are second hand, probably passed from someone that no longer fits them, or, that they were thrown out by someone who was lead to believe that they were too worn and old. He seems set in his ways with the smoking and possibly even drinking. The cardigan and woolly hat suggests that he spends a lot of time out doors, so know your thinking beggar, tramp maybe a works on a market stall and doesnt get paid much money. His scruffy look with his long hair and beard, makes you believe that he doesnt care what others think of him. His shoes are scuffed up letting us believe that they are old and worn, whilst none of his clothes match up, showing that they could be from a charity bag. The people around him giving him a wide berth suggests that people are intimidated of him and that he hasnt showered in a while and smells quite bad. His stance could show stress or relaxation, him taking in the world passing by.

So if i told you that this man was no beggar, and that his outfit is too precise and perfect to be thrown together, then what would you think?

This man is known as Doug Bilmaier and he runs the whole of the Vintage department at Ralph Lauren. He travels the world looking for the best of the vintage, to decorate the Vintage department in Ralph Lauren. His cardigan and shirt are a perfect length to fit him, his shoes a designer make and his trousers perfectly personalized for him. His stance shows confidence and his beard well groomed for someone who you thought was living on the streets. It just shows that you really need to look at the detail to truly understand somebody.

Me and Media

Me and Media Studies


The reason I chose to do media studies is because I really want to do animation and editing for big companies like Disney Pixar or Dreamworks as a job when I leave University. I thought that this year of media would help me when I come to do this job. It would give me the basic knowledge i need to do well at uni. Also to achieve this i am doing Art, ICT Applied and Maths, as these are all requirements for the university course. 


I really like Musee and Mumford and Sons, although they are completely different types of music the sound is inspirational. I really like folky music and Mumford and sons really got what I look for in folk music.

Whereas Muse is alot more rock and I love their individuality and their style. they have built themselves up from nothing and that I believe that it is amazing.